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accelrys 2003

the brief

• To bring the site in line with a new corporate visual identity
• To enhance the visual element of the company's software capabilities - each section of the site uses molecular images taken from the software

the design

• Completely redesigned to extend the corporate branding and achieve effective
  search engine indexing
• The redesigned site was aesthetically pleasing, easy to maintain, has strong
  usability and is quick to download
  
• The site was created with Dreamweaver templates for ease of maintenance by content owners
  
• DHTML was used to create the navigation menus across the site
  
  

search engine optimisation

• Search engine optimisation was a primary factor
• All aspects of search engine optimisation were implemented
  
  • Search engine friendly design (good body copy / concise HTML / keyword
    specific headings / external style sheets and JavaScript)
    
  • Title and meta tags used effectively
    
  • Site content targeted at search engines
    
  • Keywords researched and targeted
  • Site was submitted manually to top search engines
    
  • Significant improvements in search engine traffic were noted

View the site: http://www.accelrys.com/

accelrys 2001

the brief

• To enhance the corporate identity
• To increases the site's presence on major search engines and directories
• To improve usability

the design

• Completely redesigned to extend the corporate branding and achieve effective
  search engine indexing
• The redesigned site was aesthetically pleasing, easy to maintain, has strong
  usability and is quick to download
  
• The site was created with Dreamweaver templates for ease of maintenance by content owners
  
• DHTML was used to create the navigation menus across the site
  
  

search engine optimisation

• Search engine optimisation was a primary factor
• All aspects of search engine optimisation were implemented
  
  • Search engine friendly design (good body copy / concise HTML / keyword
    specific headings / external style sheets and JavaScript)
    
  • Title and meta tags used effectively
    
  • Site content targeted at search engines
    
  • Keywords researched and targeted
  • Site was submitted manually to top search engines
    
  • Significant improvements in search engine traffic were noted

View the site: http://www.accelrys.com/