home > search engines > spamming

spamming

• Search Engines & Directories want to have the best sites listed
  • Increases the user experience
  • Gets them more sponsorship etc
• They take a harsh line against spamming
  • Spamming: using "tricks" to try and get your site listed

don't

1. Use hidden keywords
• Text the same colour as the background colour
2. Use "doorway" pages to submit with
   • These are usually pages which contain nothing more than keywords and a link to your home page
3. Use other company names in your meta tags / content of your site without permission
• Considered spamming, and could get you sued by said company
4. Use "popular" phrases in keywords (e.g. sex, porn, MP3, Britney Spears) to try and boost listing
5. Submit to a search engine / directory too frequently
   • Leave 4-6 weeks between submissions
6. Include hidden links to other sites to try and improve listing
• Links to other sites don't help unless the referring site is very popular and preferably of the same genre as yours
• Besides, you need good quality links to your site to improve your ranking
• Hidden links will be considered spam anyway