home > search engines > using site traffic stats

using site traffic stats

• Which keywords people are searching for
  • Update your meta tag keywords / content keywords and links accordingly
• Which search engines/directories are/are not putting traffic to the site
• Click-through rate improves site listing
  • i.e. if your site is clicked on from a search engine listing
• Also, how far into the site users go - i.e. how many clicks (may be measured)
• Check site stats to see if/where users are clicking "Back" button - negative effect on listing
  • By seeing how long users stay on your site - search engines can "time" how quickly a visitor returns to their site from yours
  • Also, by seeing which pages are "single access pages" (i.e. the visitor arrives and exits from the same page, without visiting others)
• Which sites have links to your site ("referring sites")
  • Value of these referring sites - more valuable if they themselves are popular and/or in same category as your site